Summary:
- Built internal marketing processes from scratch;
- Managed ad campaigns with $35K+ monthly budget;
- Tested over 150 targeting hypothesis and 100+ video creatives;
- Conducted 3 ASO tests and improved click to install CR by 25%;
- Proposed payment screen changes that led to a 12% increase in revenue;
- Conducted comprehensive research on competitors’ marketing channels, creatives, ASO, onboarding, payment screens, pricing;
- Familiar with AppsFlyer, Facebook Analytics, Firebase, iTunes Connect, Apptopia;
- Worked with Facebook Ads, Snapchat Ads, Twitter Ads, Apple Search Ads, CPA-networks;
Language Capabilities:
Ukrainian (native), Russian (native), English (Upper-intermediate)