Canadian-Ukrainian SaaS product startup is looking for a marketing manager who has previous experience with B2B SaaS products to be responsible for the overall marketing and sales campaigns.
Job Description
Manage day-to-day marketing support and initiatives for our product working closely with the Sales and Product development teams.
Be ready to execute campaigns from start to finish.
Execute the product strategy, basing decisions and actions upon significant sales, customer and market feedback.
Work with the team to identify and help prioritize marketing activities, identify performance wins and losses and refocus marketing activities to achieve revenue goals and improve customer acquisition and retention.
Propose new or modifications to existing marketing activities to drive sales demos.
Define quarterly targets, metrics, go-to-market strategies and plans across Marketing and Sales.
Act as the expert on buyer personas at the solution level to enable effective marketing demand generation and sales conversion by performing market and customer research.
Execute product positioning and complete competitive analysis.
Qualifications
2+ years of prior B2B product marketing experience in the technology/software space (or equivalent skills and knowledge). Preferably experience in marketing Business Management software products delivered as SaaS.
A proven track record of building marketing and sales programs within the technology sector.
Proficiency with Google Solutions (including Analytics and Adwords) and various social media channels.
Experience creating successful product campaigns that feature clear, succinct, and differentiated messaging and storytelling.
Strong writing, analytical, and presentation skills.
Strong work ethic and time-management skills.
Extraordinary listening and communication skills
Passion for products and discovering new features to meet market needs
Enjoys working with metrics and analytics that drive decision making